
In a nutshell it’s generating a new animated face using the twin inputs (the selfie and the target video), rather than trying to mask one on top of the other.ĭeepface technology has of course been around for a number of years, at this point, but the Reface team’s focus is on making the tech accessible and easy to use - serving it up as a push-button smartphone app with no need for more powerful hardware and near instant transformation from a single selfie snap. Reface’s deepfake effects are powered by a class of machine learning frameworks known as GANs (generative adversarial network) which is how it’s able to get such relatively slick results, per Mogylnyi. TechCrunch noticed a bunch of male friends WhatsApp-group-sharing video clips of themselves as scantily clad female singers and figured the developers must be onto something - a la Face App, or the earlier selfie trend of style transfer (a craze that was sparked by Prisma and cloned mercilessly by tech giants). (Want to see Titanic‘s Rose Hall recast with Trump’s visage staring out of Kate Winslet’s body? No we didn’t either - but once you’ve hit the button it’s horribly hard to unsee… 😷)

Doubtless it helps to be nearer to Hollywood studios whose video clips power many of the available face swaps. The startup has Ukrainian founders - as well as Mogylnyi, there’s Oles Petriv, Yaroslav Boiko, Dima Shvets, Denis Dmitrenko, Ivan Altsybieiev and Kyle Sygyda - but the business is incorporated in the US. Aka “face swap videos”, in its marketing parlance.ĭeepfake technology - or synthesized media, to give it its less pejorative label - is just getting into its creative stride, according to Roman Mogylnyi, CEO and co-founder of RefaceAI, which makes the eponymous app whose creepily lifelike output you may have noticed bubbling up in your social streams in recent months. Selfie culture has a fancy new digital looking glass: Reface (previously Doublicat) is an app that uses AI-powered deepfake technology to let users try on another face/form for size. The cartoon contours of The Incredible Hulk lend envious tint to Donald Trump’s awfully familiar cheek bumps.

A female Jack Sparrow looks like she’d be a right laugh over a pint. A bearded Rihanna gyrates and sings about shining bright like a diamond.
